How To Get Invited To Buy A Ferrari
For many people, owning a Ferrari is and will always be only a dream. But, even if you could afford it, buying one isn’t as simple as walking into a dealership and handing over the money. Ferrari is known for its exclusivity and prestige, and it often requires potential buyers to meet certain criteria before being invited to purchase one of its coveted vehicle models. Here, we look at Ferrari’s unique approach to vetting its customers, the steps you can take to get on their radar, and how to increase your chances of being invited to join the elite club of prancing horse owners.
Buy a Standard Ferrari Model
The journey often begins with buying Ferrari’s standard production models. Walking into an authorized dealership, you’ll quickly notice this isn’t your typical car-buying experience. Ferrari blooms on personalization and creates a sense of anticipation. Here’s how it typically works:
- You’ll discuss your preferences with a Ferrari dealer, who’ll guide you through the customization options.
- You’ll design Your Ferrari. Every detail, from the paint colors to the interior materials, will be tailored to your taste.
- Then, the wait begins. After placing your deposit, your order goes to Ferrari’s headquarters in Maranello, Italy, where skilled artisans and engineers start crafting your dream car.
Months later, your Ferrari arrives—an experience often described as ceremonial. Burna Boy’s Ferrari arrival videos on the Web are proof of this. This process and anticipation create an emotional connection with the car, but it’s often just the beginning for Ferrari lovers.
The Invitation-Only Club for Limited-Edition Ferraris
Things get a little more complex when it comes to ultra-exclusive Ferrari models like the LaFerrari or the Monza SP1. You can’t simply walk into a dealership and ask for one. Ferrari chooses who gets to buy these cars. Here’s how they decide:
Loyalty Matters: Ferrari prioritizes customers who already own multiple Ferraris. These clients are seen as ambassadors of the brand.
A History of Respecting the Brand: If you’re known for treating your Ferraris carefully, you’re more likely to get noticed. If you are not, the brand might decide to come after you.
In 2019, Ferrari sued fashion designer Philipp Plein for posting photos of their cars with provocative models and his line of shoes, claiming it harmed their reputation. The court ruled in Ferrari’s favor, ordering Plein to remove the posts and pay damages. This points to how much Ferrari values its image and why potential buyers must respect its values to be considered.
Lifestyle and Influence: Ferrari invites buyers whose lifestyle aligns with the brand’s image and enhances its reputation. For example, when Ferrari launched the ultra-rare Pininfarina Sergio, only six were made—and all were pre-sold to handpicked customers. Imagine that.
The Rules of Ownership
Ferrari’s selectiveness doesn’t end with the purchase. There are unwritten rules that come with owning one of their cars, especially limited editions:
No Unauthorized Modifications: Ferrari discourages modifications that stray from their original design, a rule put in place to protect the car’s integrity.
A typical example would be in 2014 when Canadian EDM DJ/musician Joel Zimmerman, popularly known as Deadmau5, modified his Ferrari 458 Italia Spider by putting a Myan cat wrap on it. The “Purrari” became quite a sensation, but the Italian carmaker was unhappy. They sent him a Cease and Desist order, and he was forced to strip the car of the modification and eventually sold it.
Resale Restrictions: You know how you can wake up one morning and decide to sell your Camry? It doesn’t happen here. For limited models, Ferrari expects owners to hold onto the car for a certain period before selling so that speculators don’t dilute exclusivity.
These guidelines are part of Ferrari’s strategy to maintain the allure and value of its brand.
Building Your Way to an Invitation
If your dream is to own a Ferrari Limited edition supercar, here’s how you can increase your chances:
Start Small: Begin with a standard Ferrari model and demonstrate loyalty by maintaining it well.
Engage with the Brand: Attend Ferrari-sponsored events, races, and gatherings. Building a relationship with the community signals your commitment to the brand.
Be Patient. Ferrari’s invitations are based on trust and respect built over time. Joining their inner circle doesn’t happen overnight.
Why Ferrari’s Exclusivity Works
Ferrari’s approach might seem unusual—some might even call it frustrating—but this exclusivity makes owning one desirable. The brand has crafted an image of sophistication and scarcity that makes people see every car as more than just a wheel on the road but a definition of self.
So, if you’ve ever dreamed of owning a Ferrari, remember that it is about more than having the financial means; it is about aligning with the brand’s values and passion for excellence.
Final Thoughts on How to Get Invited to Buy a Ferrari
As always, bringing a different perspective to the conversation is okay. Is this rigorous process unnecessary, or would you like to share an opinion? Let us know in the comments.
